So you want to outrank your competitor In the search results, do you? First off, don’t even worry about ranking in Yahoo or Bing. Once you get Big Bad Brother “G” to notice you, they will follow. Actually, you’ll usually end up on page one of Yahoo and Bing by the time your site climbs to page 3 of Google. Follow the recipe, and you’ll get Position 1 ranking in all 3 major search engines.
Rules of the Game
Well since Google designed the game, you need to play by their rules. What are the rules? Just like any strategic game, there are things you should do and things you shouldn’ t. Here are some pointers to get you going.
Google ain’t dumb.
1. Don’t just Slap up any ole content just to get some words on a page.
2. Don’t Play Tricks. Long gone are the days when stuffing your keyword all over a page would get your site noticed.
3. Don’t take shortcuts. Having backlinks from websites like link farms, or low authority sites will actually hurt your rankings nowadays. Yea, it’s cheap. You can get hundreds of links to your site for a few bucks. But the damage is hard to reverse.
Google wants the user to benefit. It’s not normal for the things mentioned above to happen naturally, without the website owner trying to game the system or spam their own site in hopes of getting more views and better ranking.
Secret Sauce, this is it.
There are 3 things that Google uses to determine the order of a local search result.
1. Authoritative Content
3. Votes from other sites
Master this, and you will outrank all your competition. Even if you do most of it, you will soar beyond the majority of your competitors. Why, because most people today just throw up a website, have very little content, don’t do citations, and get links which point from shady sources, or skip that all together. Plus business owners just don’t have time to figure out how to do it right. So they just hire the first guy that calls them up and says “Hey, I can get you on the first page of Google” And what does that guy do? All of the Don’t section above… This is why local seo is so fun.
Content – Imagine Wikipedia. You can Google most any subject, and you’ll notice that there is a wiki page about it. And that page is normally ranked high on page 1 of the Google search. This is because they are THE authority when it comes to content on that subject. They have more content on the subject then probably all other websites and each of their pages is interlinked to one another. (Blue words underlined) So it’s simple, if you have more content than your competitor you will out rank them in this regard. It’s also a great idea to link your pages to each other. It keeps the link juice flowing thru your site. Have a look at your competition, and see how much content they have on ea page. If they have 300 words on ea page, do more! It doesn’t have to be put together by a literary genius either. Just open your note pad on your iPhone, push the microphone, and start talking about your business. Fix all the punctuation and other junk that Siri got wrong, one boom! You got content. If nothing else, I can write authority content for you if you.
Citations – This is nothing more than your Business Name, Address, Phone Number ( NAP ) listed on other websites. Also called directory listings, these sites are those like Merchant Circle, Yellow Book, World Pages,Yelp, Yahoo Local and so on. These are easy to submit, but can be monotonous. Sometimes you will need 50-60 citations to beat your competition. You can use a service called Whitespark to perform detailed citation checks either on a keyword or a business. You can also use this FREE Citation Checker tool on my website. The number of citations your website or your competitor’s website has.
Votes from other sites – Backlinks are just that, votes from other websites. Not all votes are the same. Some have more power than others. Imagine this… I buy a new domain and build a brand new website on it, and place a link from it to your website. Because my site is new, there won’t be much juice behind the link. You won’t get much benefit. Now what if you had a link from the home page of You Tube! You’d have so much juice from that one link, it would be the like having literally millions of links from new websites. Your website would rank for anything with that powerful vote! So the ideal thing is to get votes or back links from a variety of other sites. It wouldn’t be natural for your website to have only high-powered links because in a normal circumstance that just wouldn’t happen. Google would certainly see that as trying to game the system. It would look natural to have links from some non-powerful sites and some relatively powerful sites. Keep in mind too so that links from powerful sites are hard to come by. To see how many Backlinks your competition has, there are many web services available. The one I like best is MajesticSeo.com
1.Perform a Google search on the keyword that you think people use to find your site or business.
2. Notice who ranks higher than you.
3. Analyze their websites content, citations, and back links.
4. Add more authoritative content, more citations, and more links to your site than your competition has, and Google Will reward your site with the highest search engine results.
If you’d like me to perform an analysis of your website, and / or implement these methods for you, contact me. BrandonOlson90@gmail.com